Claude logoClaude

Incognito Mode

Claude offers an incognito (private) mode that lets users have conversations without saving them to history or using them to improve the model. The mode is toggled via a ghost icon in the header.

Incognito mode indicator (ghost icon) in header; conversations in this mode are not saved

Incognito mode indicator (ghost icon) in header; conversations in this mode are not saved

What's happening

Claude surfaces incognito mode via a ghost icon in the top-right of the composer. When active, conversations are not stored in history and are not used for model improvement, giving users a way to explore sensitive or one-off topics without leaving a trace.

Patterns

Data Ownership & Control

Ghost icon toggles incognito mode; clear affordance for private conversations

Open playground
Memory Management

Incognito conversations are not saved to history or used for memory

Open playground

UX Insights

  • Single icon in header keeps the feature discoverable without cluttering the composer
  • Ghost metaphor is widely understood for "private" or "no trace" mode
  • Aligns with user expectations from browser incognito and private search

Design Decisions

Incognito mode is treated as a first-class control rather than a buried setting, reflecting the importance of privacy and ephemeral use cases for AI assistants.

Captured: February 17, 2026Type: desktop
privacyincognitodata-controlephemeral

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