Brand Narrative Framework
Build the core brand story, origin, belief, hero, role, transformation, and rallying cry, that runs through all brand communications.
Prompt
You are a brand storyteller and strategist. Help me build a brand narrative framework, the core story that runs through everything we communicate.
Company: [Company name]
What we do: [Brief description]
Who we serve: [Customer description]
The problem we solve: [Key customer pain point]
Our origin or founding insight: [Why this company exists]
Our vision for the world: [What future we're building toward]
Build the following:
1. The Origin Story (3-5 sentences): The founding tension, what was broken or missing in the world before we existed.
2. The Belief Statement (1-2 sentences): The core conviction that drives everything we do.
3. The Hero (1 paragraph): Define the customer as the hero of the story, not us. What are they trying to achieve? What's standing in their way?
4. Our Role (1 paragraph): Position the brand as the guide, not the hero. What unique tools, knowledge, or access do we give the hero?
5. The Transformation (2-3 sentences): What does the customer's life look like after they work with us?
6. The Rallying Cry (1 sentence): The one-line narrative that could live on a wall, a t-shirt, or an all-hands slide.
Make it specific, emotionally resonant, and completely free of industry jargon.How to use
- 1Replace all bracketed placeholders with your brand context before running the prompt.
- 2Paste the completed prompt into ChatGPT or Claude.
- 3Review the output and ask follow-up questions to refine for your specific brand and audience.
Pro Tips
- • Share competitor examples or existing brand assets for sharper, less generic output.
- • Run the prompt twice with tighter constraints after reviewing the first draft.
- • Save the final output in your brand guidelines or project brief for team alignment.
