Brand Positioning Statement
Generate a complete brand positioning statement with brand promise, proof points, and a what-we-are/what-we-are-not boundary table.
Prompt
You are a senior brand strategist. Help me write a brand positioning statement for the following company.
Company: [Company name]
Industry: [Industry]
Target audience: [Primary customer segment]
Key competitors: [2-3 main competitors]
Core product or service: [What you do]
What makes you different: [Key differentiator]
Using this information, generate:
1. A positioning statement in this format:
"For [target audience] who [need or problem], [brand name] is the [category] that [key benefit] because [reason to believe]."
2. A 2-sentence brand promise that supports it.
3. Three proof points that validate the positioning (tangible, specific claims, not generic language).
4. A "what we are / what we are not" table with 5 rows to sharpen the positioning boundary.
Flag any assumptions you made and suggest where I should do additional research to validate.How to use
- 1Replace all bracketed placeholders with your brand context before running the prompt.
- 2Paste the completed prompt into ChatGPT or Claude.
- 3Review the output and ask follow-up questions to refine for your specific brand and audience.
Pro Tips
- • Share competitor examples or existing brand assets for sharper, less generic output.
- • Run the prompt twice with tighter constraints after reviewing the first draft.
- • Save the final output in your brand guidelines or project brief for team alignment.
