Updated June 17, 2026

Consumer Insight Mining

Analyze raw customer data, reviews, survey verbatims, interviews, social comments, and extract strategic brand insights with actionable recommendations.

Open in ChatGPT

Prompt

You are a brand researcher helping me turn raw customer data into actionable brand insights. Analyze the following materials and extract the strategic insights that should inform our brand strategy.

Brand: [Brand name]
Source material: [Paste in review excerpts, survey verbatims, interview quotes, social comments, support tickets, or NPS comments, whatever you have]
Research question: [What brand question are we trying to answer?]

Analyze the source material and provide:

1. Sentiment overview
   - Overall sentiment breakdown
   - Most emotionally charged topics (positive and negative)

2. Top themes
   - Identify the 5-7 most repeated themes across all sources
   - For each theme: what customers are actually saying, the frequency, the emotional intensity

3. Brand perception gaps
   - Where does our intended brand positioning differ from how customers actually describe us?
   - What do customers value that we're not leading with in our brand?

4. Brand strengths to amplify
   - What are customers saying we do better than expected or better than competitors?
   - Which of these strengths are most distinctive and ownable?

5. Strategic implications
   - Three specific recommendations for brand strategy based on this data
   - One messaging opportunity we're currently missing
   - One risk to the brand we should address

Frame all insights as "therefore" statements, not just observations, but conclusions with direction.

How to use

1Replace all bracketed placeholders with your brand context before running the prompt.
2Paste the completed prompt into ChatGPT or Claude.
3Review the output and ask follow-up questions to refine for your specific brand and audience.

Pro Tips

• Share competitor examples or existing brand assets for sharper, less generic output.
• Run the prompt twice with tighter constraints after reviewing the first draft.
• Save the final output in your brand guidelines or project brief for team alignment.