Design Brief Template
Create a comprehensive design brief that captures project requirements, goals, constraints, and success criteria.
Prompt
Create a comprehensive design brief for [project name/product]. Include:
1. Project Overview
- Project name and description
- Project type (website, app, product, etc.)
- Timeline and milestones
- Budget considerations
2. Business Context
- Business goals and objectives
- Success metrics and KPIs
- Target business outcomes
- Strategic alignment
3. User Context
- Target audience and user personas
- User goals and needs
- User pain points to address
- User journey considerations
4. Project Scope
- What's included in scope
- What's explicitly out of scope
- Phase 1 vs. future phases
- Dependencies and constraints
5. Requirements
- Functional requirements
- Non-functional requirements
- Technical requirements
- Content requirements
- Brand guidelines and constraints
6. Design Objectives
- Primary design goals
- Key design principles
- Design constraints
- Brand and style considerations
7. Success Criteria
- How success will be measured
- Key performance indicators
- User satisfaction metrics
- Business impact metrics
8. Timeline and Deliverables
- Project phases and milestones
- Key deliverables
- Review and approval process
- Launch timeline
9. Team and Stakeholders
- Project team members
- Key stakeholders
- Decision makers
- Communication plan
10. Risks and Assumptions
- Potential risks
- Assumptions being made
- Mitigation strategies
- Open questions
Format as a comprehensive design brief document ready for project kickoff.How to use
- 1Replace [project name/product] with your specific project (e.g., "Redesign of Mobile App Onboarding" or "New Feature: Analytics Dashboard")
- 2Add context before the prompt: Describe your project, goals, and constraints. Example: "We're redesigning our mobile app onboarding flow. Goal: Increase sign-up completion by 25%. Timeline: 6 weeks. Budget: Limited."
- 3If you have existing requirements: Paste your current requirements or PRD. Say "Create a design brief based on these requirements: [paste requirements]"
- 4If you have user research: Paste persona details or research findings. Say "Include this user context: [paste personas/research]"
- 5Paste the modified prompt into your preferred AI tool, like ChatGPT or Claude
- 6Review the design brief: Check project scope, requirements, and success criteria
- 7Ask for refinements: Request "Expand the design objectives section" or "Add more technical constraints" or "Focus on user context"
- 8Export to your project management tool: Copy the brief to Notion, Confluence, or your design team wiki
- 9Share with stakeholders: Use the brief to align everyone on project scope and objectives
Pro Tips
- • Include project constraints: Mention timeline, budget, and technical constraints so the brief is realistic
- • Specify target users: Include user personas or target audience details so design decisions are user-centered
- • For existing projects: Paste current product screenshots or descriptions so AI can reference what exists
- • Request template reuse: Ask "Use this brief structure for [new project]" to maintain consistency
- • Save as template: Reuse the structure for future projects by asking "Create brief using same format but for [new project]"
