Content
Share

Landing Page Copy

Write compelling landing page copy with headlines, value propositions, and clear calls-to-action.

Use Case

Writing landing page copy, optimizing conversions, or creating marketing pages.

Prompt

Write landing page copy for [product/service]. Include:

1. Hero Section
   - Main headline (clear value prop)
   - Subheadline (supporting benefit)
   - Primary CTA button
   - Trust indicators

2. Value Proposition
   - Clear problem statement
   - Solution description
   - Key benefits (3-5)
   - Unique differentiators

3. Features Section
   - Feature headlines
   - Feature descriptions
   - Benefit-focused copy
   - Visual descriptions

4. Social Proof
   - Testimonials
   - Customer logos
   - Usage statistics
   - Awards/recognition

5. FAQ Section
   - Common questions
   - Clear answers
   - Objection handling
   - Additional information

6. Call-to-Action
   - Primary CTA (above fold)
   - Secondary CTAs (throughout)
   - CTA button text
   - Urgency/scarcity (if applicable)

7. Conversion Optimization
   - Headline variations
   - A/B test ideas
   - Persuasion techniques
   - Trust signals

8. SEO Considerations
   - Target keywords
   - Meta descriptions
   - Header structure
   - Internal linking

Format as ready-to-use landing page copy with conversion optimization notes.

How to use

  1. 1Replace [product/service] with your specific product (e.g., "our AI design tool" or "TechStart SaaS platform")
  2. 2Add context before the prompt: Describe your product, target audience, and goals. Example: "We're a B2B SaaS tool for designers. Audience: Product designers at startups. Goal: Drive free trial sign-ups."
  3. 3If you have competitor landing pages: Paste URLs or describe competitor pages. Say "Create landing page copy similar to [competitor] but differentiated"
  4. 4If you have existing copy: Paste your current landing page copy and say "Improve this landing page copy: [paste copy]"
  5. 5Paste the modified prompt into your preferred AI tool, like ChatGPT or Claude
  6. 6Review the generated copy: Check headlines, value propositions, and CTAs
  7. 7Ask for variations: Request "3 headline variations" or "Alternative CTA options" for A/B testing
  8. 8Export to your landing page builder: Copy the content to Webflow, WordPress, or your CMS

Pro Tips

  • Include value proposition: Clearly describe what makes your product unique so AI can emphasize it in headlines
  • Specify conversion goal: Mention "Goal: Sign-ups" or "Goal: Demo bookings" to align copy with action
  • Request SEO optimization: Ask "Include target keywords: [keywords] in headlines and meta descriptions"
  • Test headlines: Generate 5-10 headline variations and A/B test them
  • Include social proof: Mention testimonials or metrics you want highlighted in the copy

Tags

copywritinglanding-pageconversionmarketingseo

New prompts & templates by email

Weekly copy-paste prompts, pattern notes, and AI UX resources on Substack - no spam, unsubscribe anytime.

Subscribe on Substack