Launch Communication Plan

Create a launch communication plan for [product/feature name]. Include:

1. Launch Overview
   - What we're launching
   - Launch date and timeline
   - Key stakeholders
   - Communication goals
   - Success metrics for communications

2. Audience Segmentation
   For each audience, define:
   - Internal: Engineering, Sales, Support, Marketing, Leadership
   - External: Existing customers, Prospects, Press/Media, Partners
   - What they need to know
   - What actions we want them to take
   - Channel preferences

3. Messaging Framework
   **Core Message:**
   - One-line value proposition
   - What's new and why it matters
   - Key benefits (not features)
   
   **Key Messages by Audience:**
   - Customers: How this helps them
   - Sales: How to sell it
   - Support: How to support it
   - Press: Why it's newsworthy
   - Leadership: Business impact

4. Communication Timeline
   **Pre-Launch (2-4 weeks before):**
   - Week -4: Internal announcement & training
   - Week -3: Sales enablement
   - Week -2: Support readiness
   - Week -1: Marketing asset review
   
   **Launch Day:**
   - Hour-by-hour timeline
   - Who sends what, when
   - Monitoring plan
   
   **Post-Launch (1-4 weeks after):**
   - Week +1: Metrics review
   - Week +2: Customer success stories
   - Week +4: Retrospective

5. Communication Channels & Content
   For each channel, specify:
   
   **Email:**
   - Customer announcement email
   - Internal all-hands email
   - Sales team email
   - Partner email
   - Template and timing
   
   **In-Product:**
   - Banner message
   - Modal/announcement
   - Tooltip or badge
   - Timing and targeting
   
   **Website:**
   - Blog post
   - Product page update
   - Homepage banner
   - Publishing schedule
   
   **Social Media:**
   - LinkedIn post
   - Twitter thread
   - Platform-specific content
   - Posting schedule
   
   **Support Channels:**
   - Help center article
   - FAQ update
   - Support team talking points
   
   **Sales:**
   - Sales deck update
   - Demo video
   - One-pager
   - Pitch talking points

6. Internal Enablement
   - All-hands presentation deck
   - FAQ for internal teams
   - Demo video walkthrough
   - Training session schedule
   - Q&A session plan

7. Press & Media Plan
   - Press release (if applicable)
   - Media outreach list
   - Spokesperson designated
   - Interview talking points
   - Embargo dates

8. Feedback Collection
   - How we'll gather feedback
   - Monitoring channels (social, support, sales)
   - Response protocol
   - Who owns what

9. Escalation Plan
   - If something goes wrong
   - Who to contact
   - Communication protocol for issues
   - Rollback communication plan

10. Success Metrics
    - Email open/click rates
    - Social engagement
    - Press mentions
    - Support ticket volume
    - Sales pipeline impact
    - Customer adoption rate

Format as a comprehensive communication plan with clear owners, timelines, and templates.