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Product Launch Checklist

Create comprehensive product launch checklists covering design, development, marketing, and operations.

Use Case

Planning product launches, ensuring nothing is missed, or creating launch checklists for features.

Prompt

Create a product launch checklist for [feature/product name].

Launch Context:
- Launch date: [date]
- Product type: [web app / mobile app / feature]
- Target audience: [describe]
- Launch scope: [beta / full launch / phased]

Provide a comprehensive checklist organized by:

1. Pre-Launch Design
   - Design review complete
   - Design QA passed
   - Accessibility audit complete
   - Responsive design verified
   - Design system compliance
   - Asset exports ready
   - Design documentation complete

2. Pre-Launch Development
   - Code review complete
   - Unit tests passing
   - Integration tests passing
   - Performance testing complete
   - Security review complete
   - Browser/device testing complete
   - API documentation updated

3. Content & Copy
   - All copy reviewed and approved
   - Microcopy finalized
   - Error messages written
   - Help documentation complete
   - Release notes written
   - Marketing copy ready

4. Analytics & Tracking
   - Analytics events implemented
   - Conversion tracking set up
   - Error tracking configured
   - Performance monitoring active
   - User feedback mechanisms ready

5. Marketing & Communication
   - Launch announcement prepared
   - Email campaigns ready
   - Social media posts scheduled
   - Blog post/content ready
   - Press release (if applicable)
   - Internal communication sent

6. Operations & Support
   - Support team briefed
   - FAQ prepared
   - Support documentation ready
   - Escalation process defined
   - Monitoring dashboards set up
   - Rollback plan documented

7. Legal & Compliance
   - Privacy policy updated
   - Terms of service reviewed
   - GDPR compliance verified
   - Accessibility compliance verified
   - Data handling reviewed

8. Post-Launch
   - Monitoring plan active
   - Success metrics defined
   - Review meeting scheduled
   - User feedback collection plan
   - Iteration plan ready

Format as an actionable checklist with owners and due dates.

How to use

  1. 1Replace [feature/product name], [date], [web app / mobile app / feature], [describe], and [beta / full launch / phased] with your specific details
  2. 2Add context before the prompt: Describe your product and launch goals. Example: "Product: Mobile app checkout flow. Launch date: Feb 1, 2026. Product type: Mobile app feature. Target: E-commerce users. Launch scope: Phased rollout (10% then 100%)."
  3. 3If you have existing checklists: Paste your current launch checklist. Say "Improve this launch checklist: [paste checklist]"
  4. 4Paste the modified prompt into your preferred AI tool, like ChatGPT or Claude
  5. 5Review the launch checklist: Check all sections (pre-launch design, development, content, analytics, marketing, operations, legal, post-launch)
  6. 6Customize for your product: Ask "Add checks for [specific feature]" or "Focus on [mobile app] specific requirements"
  7. 7Export to your tool: Copy the checklist to Jira, Linear, Notion, or your project management tool
  8. 8Assign owners: Add team members to each checklist item and set due dates
  9. 9Use for launch: Follow the checklist systematically before launch

Pro Tips

  • Specify product type: Mention "Mobile app" or "Web app" so checklist is platform-appropriate
  • Include launch date: Mention actual launch date so AI can suggest timeline-based tasks
  • Request specific sections: Ask "Expand analytics & tracking section" or "Add more legal compliance checks"
  • For phased launches: Mention "Phased rollout" so AI includes rollout-specific checklist items
  • Save as template: Reuse the checklist structure for future product launches

Tags

launchchecklistproject-managementproduct-managementplanning

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