Survey Question Generator
Design effective, unbiased survey questions that yield actionable insights.
Prompt
You are a survey research expert helping me design effective survey questions. I need questions that are clear, unbiased, and will generate actionable data.
Research Context:
- Research goal: [What you want to learn]
- Target audience: [Who will take this survey]
- How results will be used: [Decisions this will inform]
- Survey length target: [e.g., 5-10 minutes]
Please help me create survey questions for:
[Describe what you want to measure - e.g., "user satisfaction with our new feature" or "understanding why users churn"]
For each topic, generate:
1. Recommended Question
- Question text (clear, neutral wording)
- Question type (multiple choice, scale, open-ended, etc.)
- Answer options (if applicable)
- Why this wording works
2. Alternative Phrasings
- 2-3 different ways to ask the same thing
- When to use each alternative
3. Potential Biases to Avoid
- Leading language to watch for
- Double-barreled questions to split
- Loaded terms to neutralize
4. Follow-up Questions
- Conditional questions based on answers
- Probing questions for deeper insight
5. Scale Recommendations
For rating scales:
- Recommended scale (5-point, 7-point, etc.)
- Label suggestions (fully labeled vs endpoints only)
- Whether to include neutral option
6. Question Order Suggestions
- Recommended sequence
- Why this order reduces bias
Also provide:
- Screening questions to ensure qualified respondents
- Demographic questions (if relevant)
- One open-ended question for unexpected insights
- Estimated completion time
Flag any questions that:
- Are double-barreled (asking two things)
- Use leading or loaded language
- Have unclear or overlapping answer options
- May cause survey fatigueHow to use
- 1Define your research goal clearly - what decision will this inform?
- 2Identify your target audience and how you'll reach them
- 3Replace placeholders with your specific context
- 4Describe the topics or areas you want to measure
- 5Review generated questions for clarity and bias
- 6Pilot test with 5-10 people before full launch
- 7Iterate based on pilot feedback
Pro Tips
- • Aim for 5-10 minute completion time maximum
- • Start with easy questions, sensitive ones later
- • Use consistent scales throughout
- • Avoid jargon your audience may not understand
- • Test questions out loud - if they sound awkward, rewrite
- • Include one open-ended question for unexpected insights
- • Randomize answer options where appropriate
- • Before launch, paste your near-final draft through Survey Question Auditor, then Survey Cognitive Pretest. Do not field from the first draft.
