Visual design
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Visual Hierarchy Audit

Structured critique of an existing screen from a detailed description: attention flow, hierarchy scores, P1/P2 issues, contrast flags, spacing, prioritized fixes, before/after for the top fix.

Use Case

When a screen feels off, conversion lags, or you need evidence-based feedback without a live Figma link in the model.

Prompt

Act as a Lead Visual Designer and visual communication expert who specializes in diagnosing hierarchy, contrast, and composition problems in digital interfaces.

I need a thorough visual hierarchy audit of the following screen or design:

Screen Description:
[Describe the screen in detail OR paste a written description of what appears on screen - include: what elements are present, their approximate sizes, colors, positions, and the content they contain]

Context:
Platform: [Web / iOS / Android]
Primary User Goal: [what should the user do or understand first when they land on this screen?]
Secondary Goals: [what else should the user notice or act on?]
Current Problem (if known): [e.g., "users aren't clicking the CTA," "the page feels cluttered," "stakeholders say it looks amateur"]
Target User: [brief description]

Please perform a visual hierarchy audit across the following dimensions:

Attention Flow Analysis
- Describe where the eye lands FIRST on this screen based on the design as described
- Map the likely eye movement path through the screen (F-pattern, Z-pattern, center-weighted, etc.)
- Identify the top 3 elements competing for first attention and whether that competition is intentional

Hierarchy Scoring
Rate each of the following on a scale of 1-5 (5 = excellent) with a one-sentence rationale:
- Size contrast (difference between largest and smallest elements)
- Color contrast (use of color to indicate importance)
- Spatial hierarchy (use of whitespace and proximity to group and prioritize)
- Typographic hierarchy (heading vs. body vs. label differentiation)
- Focal point clarity (is there ONE clear dominant element?)

Critical Issues (P1)
List any hierarchy issues that are directly preventing users from achieving their primary goal
For each: describe the problem, its visual cause, and a specific fix

Secondary Issues (P2)
List hierarchy issues that reduce clarity but don't block the primary goal
For each: describe the problem, its visual cause, and a specific fix

Contrast & Accessibility Flags
- Flag any text/background combinations that are likely failing WCAG AA contrast (describe the pairing)
- Flag any interactive elements that are not visually distinguishable from static content
- Flag any color-only cues (information conveyed by color alone with no secondary visual indicator)

Whitespace Assessment
- Is whitespace being used to create hierarchy and breathing room, or is it inconsistent?
- Identify the 2-3 most cramped areas and suggest specific spacing adjustments

Prioritized Fix List
Rank the top 5 changes that will have the highest impact on visual clarity
For each: what to change, why it matters, and how long it should take to implement (quick fix / medium effort / redesign required)

Before/After Description
For the single highest-impact fix, describe what the element looks like before and after the change in enough detail that a designer could implement it without a Figma file

How to use

  1. 1Spend 5-10 minutes describing the screen exhaustively (sizes, colors, positions, copy) - audit quality depends on it.
  2. 2Use Hierarchy Scoring as a shared rubric in critiques to replace vague dislike feedback.
  3. 3Optional follow-up: "Rewrite the top 3 fixes as Jira-ready design tasks with developer acceptance criteria."

Pro Tips

  • If the tool supports vision, pair with a screenshot description pass for higher accuracy.
  • Deep structural problems may be IA or content strategy - escalate beyond visual tweaks.
  • Sequence fixes from the prioritized list; avoid changing ten things at once so you learn what worked.

Tags

visual-designvisual-hierarchycritiqueaccessibilitylayout

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