Updated June 17, 2026

Brand Color Palette Generator

Define a complete, functional brand color palette, primary, secondary, neutral, and semantic colors, with accessibility validation and usage rules.

Open in ChatGPT

Prompt

You are a brand designer developing a color palette strategy. Help me define a complete, functional brand color palette.

Brand: [Brand name]
Brand personality: [3-5 adjectives]
Industry: [Industry and any category conventions to be aware of]
Primary use: [Digital-first, print-first, or both]
Colors to avoid: [Any colors that would conflict with competitors or feel off-brand]
Any existing color direction: [If you already have a starting color, share it]

Generate:

1. Primary brand color
   - Recommended hue with rationale
   - HEX value
   - Why this color fits the brand and stands apart in the category

2. Secondary brand color(s) (1-2)
   - Complementary or analogous? Justify the relationship.
   - HEX values

3. Neutral palette
   - Background (light) and text colors
   - Dark mode equivalents if digital-first

4. Functional / semantic colors
   - Success, warning, error, info states for UI use

5. Color usage rules
   - Which color leads in which context
   - Proportions (e.g. 60/30/10 rule applied to this palette)
   - Accessibility check: confirm all primary text/background combinations meet WCAG AA (4.5:1) minimum

6. Two palette variations to test (same primary, different secondary) with notes on the different emotional effect of each.

How to use

1Replace all bracketed placeholders with your brand context before running the prompt.
2Paste the completed prompt into ChatGPT or Claude.
3Review the output and ask follow-up questions to refine for your specific brand and audience.

Pro Tips

• Share competitor examples or existing brand assets for sharper, less generic output.
• Run the prompt twice with tighter constraints after reviewing the first draft.
• Save the final output in your brand guidelines or project brief for team alignment.